ROXOR by Mahindra
Posted on Jul 6, 2020

Business vehicles need to be robust, help drive revenue, and operate cost-effectively. Considering this requirement, the ROXOR fills a gap in the off-road business vehicle market.

Until now, fleet managers have had limited options to choose from when searching for a robust vehicle that can manage the off-road environment while hauling gear, people and supplies. Pickups, light duty construction vehicles or lightweight side-by-side (SxS) vehicles have pretty much dominated the market – but not anymore. 

There’s a new ride in town, and it’s filling a gap in the off-road business vehicle market. The Mahindra ROXOR side-by-side is getting a second look from a lot of fleet buyers these days.

Classified as a side-by-side, its steel body on a box-steel frame makes it unique in this market. And thanks to its robust 5-speed manual or automatic transmission and 2-litre 4-cylinder turbo diesel engine, it can tow and haul much bigger loads than other SxS vehicles.

Generating 64 hp and 144 foot-pounds of torque, it can easily tow up to 3,490 pounds and carry up to 349 pounds in the rear cargo area – all at top speed of 88 km/h. When configured with either bench or forward-facing rear seats, it can carry four adults plus their tools and equipment.

For fleet users who need to get teams and equipment to remote areas, the ROXOR’s shiftable two- and four-wheel drive modes and ruggedized underside components allow it to go where other SxS vehicles cannot, and its smaller size lets it squeeze through spaces that would block a pickup.

Chip Humitz, director of fleet marketing at Mahindra – the company that makes the ROXOR – explains that when it comes to fleet uses, managers have to make sure they are getting a vehicle that offers the most cost-effective operation. “Will it do what they need reliably, over time? That’s the question they have to ask,” he says.

When comparing both fuel economy and ruggedness to lighter-duty side-by-sides that rely on belt-drive transmissions and motorcycle engines, Humitz says the ROXOR shines – it is capable of running 640 km on a 45-litre tank of diesel fuel. These factors amount to better uptime and reduced maintenance for ROXOR fleets.

The ROXOR has been on the market in North America for about two years, Humitz says the company builds the vehicle for an extended lifespan, and with 39 dealers all across Canada, fleet users will be well supported.

ROXORs are being used by utilities, forestry companies, airports, municipalities, construction firms and more. Humitz has heard success stories that include a ski hill that installs tracks on the vehicle for winter use over snow and puts the wheels back on for the summer.

The vehicles start at $19,995, and the company offers more than 100 upfitting options and accessories that can tailor the vehicle to just about any fleet requirement. There’s a winch, trailer hitch and plow attachment, locking differentials and a lift kit. A variety of wheels and tires are also available. Need a roof and cabin for inclement weather? They have that, too, with heat and A/C.

Along with its unique appearance, the ROXOR can also be painted one of 400 custom colours, which Humitz says appeals to companies that want to make a statement with their fleet vehicles.

“Traditionally, fleets that needed a utility vehicle had to settle for less,” Humitz says. “Now, with the ROXOR, they have a more durable, flexible option that will meet their bottom-line requirements.” 

Contact Info:

ROXOR by Mahindra
Contact: Gerry Picard, Canadian Sales Director 
Tel: +1-780-918-2160